FIVETRO

Freight software only

We build what your TMS can't.

You keep the TMS you run today. We build custom freight software around it: the customer integration your vendor quoted six weeks for, the quoting your reps still do by hand, the tracking your ops team chases on the phone.

Your first call is with a founder. So is every call after.

75+ combined years in freight and freight software · TMS platforms built from scratch · Integrations live in days

Why custom

Your TMS vendor sells the same system to everyone.

Off-the-shelf freight software is built for the average brokerage. If your operation runs differently, your team spends the day working around it.

Quoting a lane still takes hours.

Rates live in five tabs. History lives in email. A rep does the math on gut feel while a digital broker quotes the same lane in seconds.

Every new customer connection is a fire drill.

Your vendor quotes six weeks and a setup fee per connection. The freight starts Monday.

The license fee rises. The roadmap doesn't move.

You're funding someone else's product while your ops team builds workarounds in spreadsheets.

Capabilities

Custom freight software, built around your operation — owned by you.

I. Integrations

EDI and API integrations that get your systems talking

API where your partners support it, EDI where they don't. Accounting, tracking, load boards, customer portals — we stand up our side in days, and your TMS stays where it is.

II. Quote engines

Price a lane before the customer finishes the email

Rates, history, and market data in one screen, with AI reading the inbound email and drafting the quote for your broker to approve. Quotes go out in minutes, and you see the math before you sign anything.

III. Ops automation

The software makes the check calls

Tracking updates, document capture, exception alerts. AI reads the rate cons and BOLs so nobody retypes them — a person confirms before anything goes out.

IV. Fraud & carrier vetting

Flag the fake carrier before the load leaves

Identity checks, double-brokering flags, and vetting built into onboarding, so the warning hits your team at dispatch instead of during a claim.

V. Tech leadership

Someone technical on your side of the table

Build vs. buy, vendor evaluations, and what's worth adopting versus what's just a good demo. If custom isn't the answer, we'll say so on the first call.

VI. Full TMS platforms

If you ever outgrow it

We've built TMS platforms from scratch and can build yours. Most shops never need one — they need the five things above.

Bring us the workflow that hurts.

Request a call

What you own

The software we build for you is yours.

The repo, the docs, the deploy keys — your code in your GitHub org, your data in your cloud account. No license fee, no per-seat charge, nothing from us per connection. Fire us tomorrow and everything keeps running, on infrastructure you already control.

Exact ownership and license terms are written into the agreement we sign — this is how we set them up.

Founders

Four founders. They do the work.

Decades inside national brokerages and 3PLs, on the ops floor and in the codebase. The people you meet on the first call are the people who build and support your software.

Phil

Brokerage + build

25+ years in freight brokerage. Built two TMS platforms from scratch and wrote code on two more.

LinkedIn ↗

Manny

Integrations

10+ years building brokerage software. Led integration teams and replaced vendor systems with in-house platforms.

LinkedIn ↗

Tony

Architecture

25 years of engineering, 16 in brokerage software. Architected and built a TMS from the ground up.

LinkedIn ↗

Paul

Engineering at scale

25+ years building logistics software. Built TMS platforms and led the architecture organizations behind them.

LinkedIn ↗

Tell us the workflow that hurts.

If custom isn't the answer, we'll tell you on this call.

By sending this, you agree we can email you back. Don't include confidential or customer data.

Or email [email protected] — a founder reads it.

The 30-minute call

Here's the agenda. That's the whole pitch.

Call sheet — 30 min — with a founder
:00–:10You describe the workflow that hurts
:10–:20We tell you if custom software fixes it — or what does
:20–:30Rough scope, honest numbers, next step or no step
Run by a founder. No deck.

The four of us build everything ourselves, so we take on a few projects each quarter.

Most builds start with a paid two-week discovery. You keep the scope doc either way.

Decades on the ops floor TMS platforms built & replaced A founder on every call